Effective Date: January 22, 2026
This Privacy Policy describes the types of information gathered by @hlete Performance Technologies, Inc. ("@hlete Performance Technologies", "us" or "we") in the process of providing this website (the "Site"), our application (the "App"), and our software, data, content, information, tools, functionality, updates, and similar materials delivered or provided by us (collectively, the "Service"), how we use the information, with whom the information may be shared, what choices are available to you regarding collection, use and distribution of information, and our efforts to protect the information you provide to us through the Service.
By using the Service, you hereby consent to allow us to process information in accordance with this Privacy Policy. Please also refer to our Terms of Service, available at https://www.goldilocksrunclub.com/terms-of-service, which are incorporated as if fully recited herein. Terms defined in the Terms of Service that are not defined herein shall have the same definition as in the Terms of Service.
This policy is subject to change. If our information retention or usage practices change, we will let you know by posting the Privacy Policy changes on the Service and/or otherwise making you aware of the changes. Your continued use of the Service following our notice of changes to this Privacy Policy (or other form of legal acceptance) means you accept such changes. Please refer to the "Effective Date" above to see when this Policy was last updated.
Regardless of where our servers are located, your personal data may be processed by us in the United States of America ("USA"), where data protection and privacy regulations may or may not be to the same level of protection as in other parts of the world. BY VISITING THE SITE AND USING THE SERVICE, YOU UNEQUIVOCALLY AND UNAMBIGUOUSLY CONSENT TO THE COLLECTION AND PROCESSING IN THE UNITED STATES OF ANY INFORMATION COLLECTED OR OBTAINED BY US THROUGH VOLUNTARY SUBMISSIONS, AND, TO THE EXTENT POSSIBLE, THAT U.S. LAW GOVERNS ANY SUCH COLLECTION AND PROCESSING.
We collect information from you on the Service, including certain information that can identify you as a person ("Personally Identifiable Information" or "PII."), and we are responsible for protection of your PII.
A. Personal Information. We collect certain personal information about you, which may be supplied when you register for the Service, when you create or update an account, when you use the Service, when you request services, from third parties, and otherwise when you submit such information. The types of personal information we collect and save include:
B. Anonymous Information. We may also collect anonymous, non-identifying and aggregate information such as the type of browser you are using, device type, the operating system you are using, and the domain name of your Internet service provider. We may create anonymous or de-identified information from PII. Information collected or created pursuant to this section will not be considered PII and not subject to the terms and conditions of this Privacy Policy.
C. User Content. As part of the functionality of the Service, you may upload location information, information about your physical activities, personal preferences related to comfort, clothing and apparel, historical data related to clothing and apparel, and other matters related to your physical activity, and photos, which may include or consist of text, images, and other information (collectively, "User Content") to the Service. We collect User Content only if, and to the extent that, you upload it to the Service. User Content shall only contain your PII to the extent that you include such PII in such User Content.
D. Financial Information. We do not collect financial information from you on the Service. However, we use third party service providers to process payments for the Service and if you are an account administrator responsible for making payments for the Service, they do collect financial information, such as credit card number, name, CVV code, date of expiration, or other information, from you on the Service. The collection of Financial Information by the applicable Payment Processor is governed by your agreements with, or policies of, such third party and is outside the scope of this Privacy Policy.
a. Other Permissions. The Service may also access the internet or use your mobile data plan in order to use certain features of the Service.
A. We need to collect your PII so that you can create an account with us, we can respond to your requests for information, you can be added to our emailing lists, and to process your requests for access to our Service. We collect your PII for purposes of user verification. We collect location-based data for purposes of providing certain functionalities of the Service. We also collect aggregate information to help us better design the Site and Service. We collect log information for monitoring purposes to help us to diagnose problems with our servers, administer the Site and Service, calculate usage levels, and otherwise provide services to you.
B. User Content. User Content is collected for purposes of providing certain functionalities of the Service including the outfit recommendation functionalities of the Service.
A. We use the personal information you provide for the purposes for which you have submitted it, including:
B. User Content. We may use your User Content to provide certain functionalities of the Service, including the outfit recommendation functionalities, as directed by you.
C. We may use anonymous information that we collect to improve the design and content of our Service, and to enable us to personalize your internet experience. We also may use this information in the aggregate to analyze how our Site is used, as well as to offer you programs or services. We may use any anonymous, aggregate information, which may include or be based on your information, without restriction.
A. We will not share your personal information except: (a) for the purposes for which you provided it; (b) with your consent; (c) as may be required by law or as we think necessary to protect our organization or others from injury (e.g., in response to a court order or subpoena, in response to a law enforcement agency request, or when we believe that someone is causing, or is about to cause, injury to or interference with the rights or property of another); and (d) with persons or organizations with whom we contract to carry out internal operations or business activities.
B. User Content. We may share your User Content with our third party service providers to provide certain functionalities of the Service. User Content consisting of location data will be shared with a third party provider to provide targeted weather information which is used to inform outfit recommendation functionalities of the Service. User Content consisting of a user's comfort and clothing preferences, outfit history, physical activity information and location data (to the extent included in weather information) will be shared with a third party to be processed as an input into such third party's artificial intelligent model to generate an outfit recommendation as an output. User Content is not shared with third parties for training, re-training, fine tuning, benchmarking or otherwise improving, artificial intelligence models or algorithms.
C. We may also share aggregate information with others, including affiliated and non-affiliated organizations.
D. Finally, we may transfer your PII to a third party, or an actual or potential successor-in-interest, in relation to, or in the event of, an actual or potential merger, acquisition, sale of all or substantially all of our assets, reorganization, bankruptcy, or other change of control. After such disclosure or transfer, the third party or successor in interest may use the information in accordance with applicable law.
After becoming a user of the Service, you may revise or edit your information through your Account, or by sending us an email to privacy@goldilocksrunclub.com. For instructions on how you can further access your personal information that we have collected, or how to correct errors in such information, please send an e-mail to privacy@goldilocksrunclub.com.
User Content may be accessed and controlled via the normal functionality of the Service.
A. After receiving your personal information, we will store it on our servers for future use. We have physical, electronic, and managerial procedures in place to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect including, but not limited to, strong encryption, firewall protection, and industry best practice authentication. Unfortunately, no data transmission over the internet or data storage solution can ever be completely secure. As a result, although we take industry-standard steps to protect your information, we cannot ensure or warrant the security of any information you transmit to or receive from us or that we store on our or our service providers' systems.
B. If you are visiting the Site from outside of the USA, you understand that your connection will be through and to servers located in the USA, and the information you provide will be securely stored in our servers and internal systems located within the USA.
C. We retain and store your PII until you request its removal, after which it will be removed from our services. We store our logs and other technical records indefinitely.
A. To enhance your online experience with us, our web pages may presently or in the future use "cookies." Cookies are text files that our web server may place on your computer or mobile device to store your preferences. Cookies, by themselves, do not tell us your e-mail address or other PII unless you choose to provide this information to us. Once you choose to provide PII, however, this information may be linked to the data stored in the cookie. Although it may be possible to turn off the collection of cookies through your device or browser, certain features of the Services may not function properly without the aid of cookies.
B. As you use the internet, you leave a trail of electronic information at each website you visit. This information, which is sometimes referred to as "clickstream data", can be collected and stored by a website's server. Clickstream data can reveal the type of computer and browsing software you use and the address of the website from which you linked to our Site. We may use clickstream data as a form of non-personally identifiable information to determine how much time visitors spend on each page of our Site, how visitors navigate through the Site, and how we may tailor our web pages to better meet the needs of visitors. We will only use this information to improve our Site, App and the Services.
C. Do Not Track. At present, the Site does not specifically respond to browser do-not-track signals.
Our Terms of Service document identifies certain third-party websites to which we may provide links, and that you may click on our Site or in our Service. This Privacy Policy is only applicable to our Service. Please check the privacy policies of these other websites to learn how they collect, use, store and share information that you may submit to them or that they collect.
We do not knowingly collect any information from any minors, and we comply with all applicable United States privacy laws including the GDPR, the USA's Children's Online Privacy Protection Act ("COPPA"), and associated Federal Trade Commission ("FTC") rules for collecting personal information from minors. Please see the FTC's website (www.ftc.gov) for more information. If you have concerns about our Site, wish to find out if your child has accessed our services, or wish to remove your child's personal information from our servers, please contact us at privacy@goldilocksrunclub.com. Our Site will not knowingly accept personal information from anyone under 13 years old in violation of applicable laws, without consent of a parent or guardian. In the event that we discover that a child under the age of 13 has provided PII to us, we will make efforts to delete the child's information in accordance with COPPA. If you believe that your child under 13 has gained access to our Site without your permission, please contact us at privacy@goldilocksrunclub.com.
If you have any questions or suggestions regarding our Privacy Policy, please contact us via e-mail at privacy@goldilocksrunclub.com.